Waterco acquires Pool & Spa Poppits Pty Ltd

2012/08/31

Waterco acquires Pool & Spa Poppits Pty Ltd

Enters market of chlorine-free water treatment

Waterco’s acquisition of Pool & Spa Poppits reflects the growing demand for healthier water treatment products, especially by those who suffer from respiratory diseases and skin ailments.

Approved by the Sensitive Choice® program of the National Asthma Council Australia and the Asthma Foundation NZ, Pool & Spa Poppits offers a viable alternative to traditional chlorine and bromine chemical solutions. No other system has been endorsed in either country.

Bryan Goh, Waterco’s group marketing director, calls the acquisition a natural next step.

“Pool & Spa Poppits is really a pioneer; it was one of the first to market chlorine alternatives – and has done so very successfully. Combined with Waterco’s technological capabilities, this was an ideal partnership,” Goh says.

“These days, many progressive households take precautions to control allergens such as dust mites, mould and pollen – but what about spas, spa baths and swimming pools? It is now possible to use a product that is safe and effective for all spa users, including people with asthma and allergies.”

Waterco will continue to work with Pool & Spa Poppits (Poppits) to market Sanosil and a range of other chlorine free products for swimming pools. They are also working together to create chlorine-free swimming pool sanitisation systems.

“I am really thrilled that the vision we had for the Poppit brand – to be recognised around the world as THE brand that provides people with a ‘healthy alternative’ – will be brought to fruition with the resources and infrastructure that Waterco provides,” says Poppits’ previous owner and now general manager of the division, Rob Anderson. “We see great growth opportunities both in Australia and in international markets.”

The Poppits brand product range is produced to strict quality standards and the products are designed to be kind to asthmatics, gentle on sensitive skin and to protect the environment.

“There’s a large shift to alternative forms of sanitisation, and Poppits’ solution is triply effective,” explains Rob Anderson, founder of Pool & Spa Poppits. “It’s kind to asthmatics, gentle on sensitive skin and sympathetic to the environment.

“Put simply, it’s an easy to use chlorine-free sanitising system that’s perfect for those suffering from allergies or living with Asthma. It’s great news for those suffering from eczema, and creates a more pleasurable swimming experience.”

Fast facts about asthma:

  • Nationally more than two million Australians have asthma.
  • In Australia, 1 in 9 to 10 children have asthma; 1 in 10 adults have asthma
  • In New Zealand, 1 in 4 children have asthma; 1 in 6 adults have asthma
  • Up to 40% of the population has allergies – that’s up to 8 million Australians
  • The cost to the Australian community is estimated to be in excess of $800 million each year and $350 million per annum in New Zealand
  • Asthma is a common cause of absenteeism in schools
  • Although asthma cannot be cured, with good management, people with asthma can lead normal, active lives.

About Pool & Spa Poppits – www.poolpoppits.com.au

The company, initially known as Pool Poppits, was founded following the Ash Wednesday bushfires in 1984. It was relaunched in August 2002 as Pool & Spa Poppits, and now provides specialist, chlorine free solutions to the pool and spa industry in Australia and New Zealand.

The Poppits sanitising systems have been endorsed by the National Asthma Council in Australia and the Asthma Foundation NZ as the ‘Sensitive Choice system’. No other system has been endorsed in either country. Poppits products are all designed and carefully formulated to the highest standards and come with a money back guarantee.

Customer service plays a vital role in the Poppits operation, with a seven day a week helpline in Australia, plus email support to end users and retailers outside Australia.