What inspired us?

We drew our colour inspiration from the 'feeling of Summer. The Australian Summer is full of hues of the outdoors – blues and greens, cool concrete, juxtaposed with sunset skies and the playfulness of yellow and aqua – with life around the pool.

We focus on the use of the product instead of a name that may not reflect the product's design. In addition, we want our users to recognise what the product is for quickly.

 

Conceptual Design

• Bold use of colour will jump out of the sea of white packaging

• Recognisable and iconic visual aesthetic 

• Modern, pared-back look  to help customers and staff get the most out of their packaging